Swindon’s Ban on Fast Food Advertising in Public Spaces
Swindon, United Kingdom Address: Swindon Borough Council, Civic Offices, Euclid Street, Swindon, SN1 2JH
Marketing and Regulation
Local
Citizens/Consumers, Businesses
Ongoing
The policy addresses rising concerns about childhood obesity and unhealthy eating habits by limiting exposure to high fat, sugar, and salt (HFSS) food advertising in public spaces. It encourages the promotion of healthier alternatives through updated advertising guidelines for council-controlled spaces.
The policy was developed in response to local health data showing a higher-than-average rate of obesity in Swindon. It followed a public consultation and collaboration with local public health authorities, nutrition experts, and community groups.
The Swindon Borough Council oversees the policy. Advertisements submitted for council-controlled spaces are reviewed for compliance, with periodic checks to ensure adherence to the guidelines.
The policy has been rolled out across all council-controlled advertising spaces, with enforcement mechanisms in place to ensure compliance. While still in its early stages, community surveys indicate strong public support. Initial data suggests reduced visibility of HFSS advertising, with evaluations ongoing to measure public health outcomes.