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Nudging as a Tool for Promoting Sustainable Consumption Behavior
Lund University, International Institute for Industrial Environmental Economics (IIIEE) Address: P.O. Box 196, 22100 Lund, Sweden. University of Helsinki, Consumer Society Research Centre Address: Unioninkatu 40, 00170 Helsinki, Finland
description
The study reviews the use of nudging strategies to encourage sustainable consumption behaviors in areas such as energy, food, and transportation. Nudges, which work by changing the decision-making environment without restricting choices, have shown promise in influencing behaviors like energy conservation and healthier eating habits.
Thematic area
Policy and Regulation, Norms, Preferences and Behaviour
Researchers
Matthias Lehner Oksana Mont Eva Heiskanen
Funding
Swedish Environmental Protection Agency (EPA)
Status
Finished
Contact information
Corresponding author: Oksana Mont. Email: oksana.mont@iiiee.lu.se