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Nudging as a Tool for Promoting Sustainable Consumption Behavior

Lund University, International Institute for Industrial Environmental Economics (IIIEE) Address: P.O. Box 196, 22100 Lund, Sweden. University of Helsinki, Consumer Society Research Centre Address: Unioninkatu 40, 00170 Helsinki, Finland

description

The study reviews the use of nudging strategies to encourage sustainable consumption behaviors in areas such as energy, food, and transportation. Nudges, which work by changing the decision-making environment without restricting choices, have shown promise in influencing behaviors like energy conservation and healthier eating habits.

Thematic area

Policy and Regulation, Norms, Preferences and Behaviour

Researchers

Matthias Lehner Oksana Mont Eva Heiskanen

Funding

Swedish Environmental Protection Agency (EPA)​

Status

Finished

Contact information

Corresponding author: Oksana Mont. Email: oksana.mont@iiiee.lu.se