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Mexico’s Sugary Drink Tax

Mexico

Thematic area

Affordability, Prices, Desirability, Norms and Preferences

Policy scope

National

Target audience

Citizens/Consumers, Businesses

Status

Ongoing

Aim and method

A tax on sugary drinks to reduce consumption, improve public health, and encourage healthier dietary habits.

Background

Initiated in response to rising obesity and diabetes rates, with support from public health advocates.

Monitoring and ownership

Managed by the Mexican Ministry of Health, with evaluations by academic and public health institutions.

Implementation and Results

Reduced sugary drink sales by over 12% in the first year; ongoing studies monitor health impacts​. One of the major findings was that those from lower socio-economic households actually reduced the amount of taxed sugary drinks they bought more than any other group (17% reduction)