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London’s Fast Food Advertising Ban on Public Transport

London, United Kingdom Address: Greater London Authority, City Hall, Kamal Chunchie Way, London E16 1ZE

Thematic area

Marketing and Regulation

Policy scope

Local, Regional

Target audience

Citizens/Consumers, Businesses

Status

Ongoing

Aim and method

The policy aims to reduce the prevalence of obesity, especially in children, by addressing exposure to advertisements for unhealthy foods. The ban focuses on prohibiting HFSS advertisements across Transport for London (TfL) services.

Background

The policy was introduced by the Mayor of London in 2019 in response to public health concerns regarding high rates of childhood obesity in London. The initiative followed consultations with public health experts, local government, and stakeholders in the advertising and food industries.

Monitoring and ownership

The Greater London Authority and Transport for London (TfL) are responsible for enforcing the policy. Compliance is monitored through reviews of advertisements submitted to TfL, and violators are subject to penalties.

Implementation and Results

The policy has been implemented across the TfL network, with clear guidelines for advertisers. Early assessments show reduced exposure to HFSS advertising, with some evidence suggesting a positive impact on public health awareness. Long-term evaluations are underway to measure changes in obesity rates.

Contact information

https://www.london.gov.uk/