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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
University of British Columbia Address: 2329 West Mall, Vancouver, BC V6T 1Z4, Canada University of Toronto Address: 27 King's College Cir, Toronto, ON M5S, Canada
description
This study reviews marketing and behavioral science literature to understand the most effective ways to encourage sustainable consumer behavior. The authors develop a framework, represented by the acronym SHIFT, which outlines five key psychological factors that can influence pro-environmental behaviors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility.
Thematic area
Policy and Regulation, Marketing and Regulation, Norms, Preferences and Behaviour
Researchers
Katherine White Rishad Habib David J. Hardisty
Funding
Sitra, the Finnish Innovation Fund Social Sciences and Humanities Research Council (SSHRC) of Canada.
Status
Finished
Publications
Contact information
Katherine White ORCID iD: https://orcid.org/0000-0002-3794-8247
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