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Do Green Defaults Reduce Meat Consumption?

Ruhr University Bochum Address: Universitätsstraße 150, 44801 Bochum, Germany RWI - Leibniz Institute for Economic Research Address: Hohenzollernstraße 1-3, 45128 Essen, Germany Stockholm School of Economics, DMO, Misum Address: Sveavägen 65, 113 83 Stockholm, Sweden Leibniz Centre for Agricultural Landscape Research (ZALF) Address: Eberswalder Straße 84, 15374 Müncheberg, Germany Africa Centre for Evidence, University of Johannesburg Address: Johannesburg, South Africa Copenhagen Business School, Department of Management, Society and Communication Address: Dalgas Have 15, 2000 Frederiksberg, Denmark Cambridge Judge Business School, University of Cambridge Address: Trumpington Street, Cambridge CB2 1AG, United Kingdom

description

This study investigates whether setting green defaults, which are preset options that encourage more sustainable food choices, can effectively reduce meat consumption.

Thematic area

Policy and Regulation, Norms, Preferences and Behaviour

Researchers

Johanna Meier Lucia A. Reisch Mark A. Andor Friederike C. Doebbe Neal R. Haddaway

Funding

Novo Nordisk Foundation under the BeaCon project (grant number NNF21SA0069203).

Status

Finished

Contact information

Johanna Meier Email: johanna.meier@rub.de​